How many times have you flipped a page in a magazine, turned on the TV, or heard a song degrading woman. With that being said how many times is it very obvious? Almost always the media is very harsh to woman. The media sees woman as sexual objects and nothing more. We are expected to be the "homemakers" yet we are exploited all the time! In this blog I really want everyone to see how the media goes about exploited woman. Both ads that I want to show have the same goal but a different way of portraying the stereotype!
First we have a burger king ad. The first thing you see is a girl with her mouth wide open with a 7"in sandwich in front of her. Just being blatant this refers to an oral innuendo immediately. What do people really think when they see this? Pretty sure it's not a sandwich from BK, it's more what this looks like. Next you read the print. "It'll blow your mind." REALLY. So you have a girl with her mouth wide open ready for this sandwich, and now it's going to blow your mind. But wait that isn't it... "Fill your desire for something long, juicy, and flame grilled with the new BK 7in." So now the ad is saying we desire this? It is disgusting how in depth this ad gets. Whoever came up with this ad, clearly a man, had balls. Seriously who puts this is front of a woman and has the audacity to say what we desire. Another slight thing, this is an ad for a cheap meal. When you really look at this ad it makes woman look easy and cheap!
Next we have a Calvin Klein ad. This ad is visually straight to the point (like most ads are). Once again the main focus is on the woman. To me this makes it look like she is the one who wanted to be a bit promiscuous. Instead of exposing the man, the woman is the one that is very open. She is also in very sexy clothing. This, again, points to the woman wanting to be the sexual one. To go even further, she is pulling on his underwear. It makes the woman look very desperate and not classy. C'mon who wouldn't look at this and be pissed. Any girl I know, if they took the time to look at what this means, would feel degraded. No woman wants to look desperate and easy!
So you can see that woman are viewed as easy and trashy in today's society. The way I see it woman are inferior and the men are the ones with all the power and class. I know a lot of woman, if they took the time to look at these ads carefully, would be disgusted and angry. Woman are not sexual objects and the stereotype needs to stop being portrayed. Woman shouldn't have to be looked at the way they are because society wants to attract men to whatever the company is selling.